Definition
Facebook
live is a product from Facebook that allows one to share different perspectives
and experiences in real-time to friends and family or to fans. Since these live
videos are exciting and captivating to the audience, more people are able to
tune in and engage with the broadcasters directly at that moment. The concept
was developed to capture a larger audience as live videos are watched more than
those videos that are not. The platform is now accessible to android users as well
as the iPhone users and is therefore accessible by more people in the United
States. It is very easy to use as all one need to do is choose the audience and
then start broadcasting. You are able to see the number of people viewing and
can respond to the comments. The video is saved to the timeline allowing you to
keep it or delete it.
Impact
of Facebook Live on Business
Facebook
live though initially verified for public figures is now available to all
verified pages on the platform. It was initially made available to the elite
with the hope of controlling the demand on bandwidth and set a higher standard
on video streaming. With social
marketing being of great importance to marketing, Facebook live cannot be
underestimated in value. I real estate especially, Facebook live can help
create greater levels of awareness as properties are show cased and the video
features the interior and the exterior allowing customers to get a more
complete picture. Live videos are also shared more and the clients can view the
products and still return to the news feed to review the video if they need
clarification. This also allows them to share the links with friends in order
to get a second opinion before purchase.
Facebook
Live’s Impact on Open Houses
Open
houses in the real estate business are important as they allow clients to view
the product without having booked an appointment. Agents can use Facebook live
to let more people know about the event in advance. The news feed can be to the
public but it is important to create a large following in order to increase the
number of people reached. As people are watching the video, the agent can
invite them to subscribe and whenever the agent is live, they would get
notified. By enabling Follower, you are able to get an even larger audience. On
the day of the open house, it would also be prudent to post another live video
showing the event as it progresses and featuring the different aspects of the
house indoors and outdoors. Ensure the videos are saved on the timeline so that
the followers can access them later. The increased traffic to the Facebook page
would mean more potential clients who can then become home owners. Those unable
to attend the event due to distance or previous commitments would also experience
the open house and hopefully book an appointment later.
Marketing
a prelisting
Prelisting
packages are meant to foster a relationship with the sellers, so that they are
confident the real estate agent would do their best to get the best price
within the shortest time possible. Facebook live would allow the agent to make
a live video showing the houses they have already sold. If the previous seller
is willing, he or she can be part of the video, recommending the agent as the best
at what she or he does.
Virtual
Tour
Agents
could take advantage of Facebook live by posting virtual tours of the
properties they are listing. The videos should be given a catchy title and made
of the best possible quality so that customers can see the properties in the
best light. The virtual tours should also be archived once they have been
broadcasted until the property is no longer available. This would allow the
agent to reach even those far from the location of the property allowing them
to make a decision and only come in for a final viewing before purchase.
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