Definition
Periscope is a
live video streaming App that was launched in March 2016. It was acquired by
twitter before it was publicly launched. Four months after its launch, the app
already had over ten million active accounts in it. The app has been adopted by
both android and apple users. Periscope users have the option of tweeting out a
link to their live stream and can choose who views the video.
Importance of Periscope to Businesses
Periscope
brings a different aspect to marketing as buyers who are away can watch the
video stream and those who are close by can be enticed to join in the event. Furthermore,
the connection of periscope to twitter means that the business reach is
quadrupled. By building the number of clients who follow your account on
twitter, Facebook and other social media sites, your reach as a business is
immerse. Periscope can be used when launching a product, showcasing the current
merchandise with more focus on the features and even just to show other events
that the business participates in such as CSR. With the beach being close by,
periscope offer those in Delaware a chance to participate in the event from a
far.
Periscope’s Impact on Open Houses
Open Houses are
important occasions in real estate as they allow prospective buyers to view the
house without having to book an appointment. Not only can periscope be used to
create awareness of the open house and invite more buyers to show up, it can
also be used to market to those who can’t attend as they watch the different aspects
of the house and decide to book an appointment later. By linking the video to
twitter and other sites, the video of the open house could be watched by
customers in different parts of the country and they could repost it giving
your business more views. It would allow you to make sales to clients you are
yet to meet.
Marketing a prelisting on Periscope
A prelisting
package aims to ensure sellers are aware of who you are as a real estate agent,
the agency you represent and what you can do to make the sale of their house
quick and get them the best possible price. Periscope would help real estate
agents with this as they could easily make videos of themselves and what they
do then post them on social media. They could also link different videos of
open houses or other related events they have participated in and the clients
can see how they work and how successful they are. With the ability to offer
feedback and answer questions, periscope offers a new way to connect and
communicate.
Virtual Tours
Another feature
in marketing that real estate agents could take advantage of is the virtual
tours that they can make then post on periscope. The videos taken would capture
the different features of the properties and at different angles so that
potential buyers can get a more rounded experience. The virtual tour video
could be accompanied by a voice over that would give more information on the
best aspects of the property. This video when posted on periscope has a higher
viewing and is more effective as a marketing tool.
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